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Underwear is a major industry in the USA.

Billions are spent on fancy undergarments. For me, I understand women’s underwear, but am mystified about men’s. We even wonder if some men are boxer or brief guys.

Bras are a big deal and there seems to be endless invention and patents involved. We are the only mammals whose females have permanently distended mammaries. That alone is reason to celebrate with a new bra.

As a young man I remember Frederick’s of Hollywood and their Mail Order Catalog. It was black and white art at first and very Art Deco. Sketches of women showed imaginative and provocative designs. And it was from, wait for it…HOLLYWOOD!

Today the soft porn underwear star is Victoria’s Secret. There is a part of me that really misses the old black and white drawings. Imagination is more powerful for me that full color photo of some model.

The purpose of this stuff is to make the wearer feel beautiful, sexy and desirable. Why else would people wear it when they know that no one is going to see it when they dress and undress alone at home. If a red g-string and push up bra scream in the night and no one is there to hear it, is there any sound? Apparently, yes!

The other reason for sexy underwear is to mimic variety for your lover. It’s kinda like you’re not supposed to know its me because now I have on this hot underwear.

“See, you thought I was someone else, didn’t you?” I suppose it’s the same kind of thing that’s at work when no one recognizes Clark Kent as Superman, because he donned those hot glasses.

Now the difficult part: Men’s Sexy underwear.

Whitie tighties are mostly a thing of the past, but they are making a comeback in some circles. White tees are coming back as well. Still there are shocking and imaginative advances in men’s underwear world.

Do women find men’s underwear attractive?

What about going Commando and saving the $19.99? Is that better or worse?

Know your audience when picking your underwear. What would he or she like and what would you like for yourself? You’d think a pair of whitey tighties with holes would be a turnoff. Yet, there are those that would find that stimulating.

Variety is the spice of life. Just make sure your underwear fits!

Steve Litt has been providing psychotherapy for over 40 years. Steve was named Therapist of the Year by the Colorado branch of the American Association for Marriage and Family Therapy (AAMFT) for 2010. Steve provides original content at SMARTERrelationships.com. You can follow him on Twitter at @SteveLittAdvice.

Steve W Litt, LCSW

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